Voting is an important part of any server, as it helps to generate much needed publicity. As a server gains more votes, it rises through the ranks of each server list, where is more likely to be seen by players searching for a server. Once a server has gained enough support, whether that is through votes, or with the help of adverts, it brings new in new players. These fresh faces can then benefit from all Minecrafting has to offer, and gives existing players a fresh incentive to play along.